SOCIAL AND MARKET RESEARCH SERVICES
SOCIAL MEDIA RESEARCH
Social market research focuses on how a particular target market would behave in different market conditions. In order to carry out and complete this type of analysis with accuracy, one would need to gather information relating to the opinions, needs, attitudes and motivations of a group of people. The results generated from this analysis can then be used to determine which target market would adopt and benefit the most from a company’s products or services. Due to the predictable nature of humans, it is relatively easy to collect the information needed to complete the social market research process.
For a business to be successful in this Information and communications technology age, it becomes imperative to fully understand the target market. Customers are always seeking businesses that are conveying a message or aiming for a socially conscious goal.
Connecting with potential customers on social media is probably the smartest move any business can make, reaching potential customers at any corner of the world, inspiring communication and obtaining valuable behavioral data as well.
BENEFICTS OF SOCIAL AND MARKET RESEARCH
The benefits of Social and Market Research includes the following:
- TIME FRAME
Social media research can yield results over the course of a few minutes or hours unlike traditional market research that might take weeks or months to carry out since it requires surveys and experiments. With historical and current data, researchers can swiftly capture conversations around a particular topic and analyze them.
- COST EFFECTIVE.
Social media research requires very few researchers and an effective social media intelligence platform, which is significantly less costly than other forms of research
- TREND ESTABLISHMENT AND ANALYSIS
If you treat your market research as an ongoing exercise that you do periodically, you’ll find that you’ll have a lot of data to be able to establish trends in human behavior and analyze such trends.
- MARKET REPOSITIONING
It is important to be aware of the positioning of your business at particular moments in time. Information from market research aids you in benchmarking and monitoring your progress, which can be useful in making decisions and taking actions accordingly.
- LARGE SAMPLE SIZE
A very large percentage of the World’s population has access to the internet, this has led to a rapidly growing amount of public online conversations, this invariably means that there is no limit to the amount of data and information that a researcher can draw insights from.
- GENERATION OF ORGANIC DATA
Social data is comprised of the naturally occurring online public opinion. Since researchers are not asking questions directly, they can be assured that the conversations they collect are not confounded or limited by their own research methods. This is to say that the results generated are objective and not subjective.
- IDENTIFICATION OF OPPORTUNITIES IN THE MARKET PLACE.
Research tells you that a new product you have planned may not be what your market wants or needs, by paying attention to what people talk about the most, taking into consideration their complains, you may then decide to make modifications on what you are going to offer so that such offers can be tailored to the needs of your audience.
- MINIMIZATION OF RISK.
Market research provides all the information you need to decide on whether to take action on a particular subject. For example, you may find that your proposed niche is already saturated, which should make you refrain from making that decision and look for a niche that would be more profitable.
- GUIDES YOUR COMMUNICATION WITH CURRENT AND POTENTIAL CUSTOMER.
Once you have your research results, you should have enough ammunition to formulate the most effective way to communicate to your customers. You must have gathered enough information on what they like, what they don’t like, what they do often, what social media platform they spend the most time on. Then you can tailor what you say to them to induce them to take action.
- MARKET RESEARCH HELPS TO MAKE COMPROMISE.
The team members involved in the launch of a new product/service have their individual perceptions and gut feelings. These should not be ignored, but by going straight to the target audience, you will gain thoughts and opinions from people who may be less biased or less emotionally attached to a new development or service and you can be sure of an objective opinion. It helps gain a new angle, hopefully a compromise in just how you are going to go about a new launch, a new brand or a brand repositioning.
If you had the choice of communicating to a good sample of your customers/potential customers or be left in the dark only with your assumptions, what would you choose?
The unique advantages of social media data has made it an important component for many brands’ research mix. Social market research has changed the narrative of marketing research making research very cheap to carry out.
WHO WE ARE?
Business Cardinal is a member of Matog Consulting Group with over 12 years of experience in social and market research services in Nigeria. We have been providing strong social market research services to various organizations in different sectors.
In the process of carrying out the social market research services, we assess market availability, customer’s preferences, needs and wants of specific target markets. We use comparative benchmarking and assess competitors business as well as their operations, and provide social market research results and strategies that contributes significantly to the success of your organization.
We conduct exceptional market research in tune with the goal and the culture of your organization. We also combine intelligent research techniques and our extensive market knowledge to deliver an excellent market research results as well as propose strategies to your firm. Our processes includes obtaining data and information from social media platforms like Twitter, Instagram, Facebook, and so on, analyzing them to equip you with data and information that would drive results
Being one of the leading Social and market research services in Nigeria, we assist companies to carry out the best social market research, generate results, suggest to them strategies that would efficiently and effectively move their firms to the next level and ensuring a continual provision of review and report on changes in the market, which is crucial to a firm’s success in the long run.
We also develop close, effective and long-term working partnerships with clients to ensure full knowledge and understanding of their requirement.
WHAT WE DO
Our experts and professionals with in-depth technical social market research knowledge and variety of industry experience and insights will help your business achieve efficiency and effectiveness by implementing appropriate social and market research strategies. At Business Cardinal, we have accumulated experience of over 12 years by helping our clients manage these complex events.
- RAPID DATA COLLECTION
At Business Cardinal, we pride ourselves with rapid and reliable data collection, you can also be rest assured of delivery of reliable results in days, allowing you to tailor your offerings to customer’s current need. This places your business at competitive advantage.
We take advantage of our proven social messaging capabilities to gather consumer insights. Chat enables a discreet & private data gathering solution.
We also work with a consumer sample provided by the brand or target publically accessible audiences on social media platforms to gather insights.
- LEVEL OF SERVICES
We can simply facilitate the technical aspects of running your survey, or we can provide an end-to-end service that designs your survey, gathers data and analyses results.
- COST EFFECTIVE SERVICES
We build your research & insights cost effectively with large, reliable sample sizes. Our typical costs are significantly lower to that of traditional survey solutions.
- PROSPECT RESEARCH
We investigate our markets thoroughly and only approach those with the strongest potential. We also ascertain generated results by reviewing such results as rapid changes in the market are normal.
- BUSINESS INTELLIGENCE
We also provide business intelligence to our clients to enable them have advantages over their
The above services we provide would enable your firm to:
- Stay ahead of competitors
- Respond to new competitive threats
- Understand your competitive landscape and its potential disruptors
- Increase customer understanding
- Identify new markets, segments, trends and opportunities
- Stay clear of markets that are not ready for your products and services
- Target the fastest growing customers and segments
WHY YOU SHOULD HIRE US FOR YOUR SOCIAL AND MARKET RESEARCH SERVICES
At Business Cardinal, our clients receive top notch social and market research services. You should seek our services because:
- CLOSE WORKING RELATIONSHIP AND UNDERSTANDING
At Business Cardinal , our social and market research team develops close and effective working partnerships with you to ensure we understand your strategic challenges and requirements. This relationship is based on listening, integrity and trust.
- DEEP KNOWLEDGE OF MARKETS
Success in social market research requires being in tune with markets. Our professionals have good presence in the market, we understand changes in the market and provide you with important local insights for any social media research requirements
- NATIONWIDE COVERAGE
We have the coverage to carry out social as well as traditional market research throughout Nigeria and tap into the increasingly wide pool of markets. We deliver market research services through our powerful network of offices in Lagos, Warri and Ogun state.
- INDUSTRY SPECIALIZATION
We offer you deep industry knowledge through our specialized industry practice groups. Our global researchers have extensive industry and sector expertise and stay on top of global trends and issues within these industries.
- REAL-TIME MONITORING
We use real-time data monitoring so as to tap into these constantly moving opportunities and to gain an all-round perspective on the market, consequently getting and delivering the right insights to clients.
- CONSISTENT, EFFICIENT AND COST-EFFECTIVE SERVICE.
We aid our clients by improving the efficiency and quality of their social and market research services. Our methods are consistent with changes in the markets. They are also cost effective, enabling us to cover large markets at a relatively low cost
- PROFESSIONAL RESEARCH
Our approach is deeply rooted in professional research. We listen closely to understand your situation and your needs. In addition to our market research, you may also benefit from other value-added services such as market intelligence, constant reviews of the search results, follow-up, competitive analysis or market benchmarking.
- NEEDS ANALYSIS AND STATEMENT OF REQUIREMENTS
We work with you to understand your needs and develop a Statement of Requirements to define the research.
- PROSPECT IDENTIFICATION
We understand where your ideal market is likely to be found and identify the right pool of target markets. This is highly customized research that finds markets with the ideal fit.
- IN-DEPTH KNOWLEDGE OF YOUR PROSPECTIVE MARKET.
It is important to understand your potential market personality and potential. Our suite of proven research tools will mainly help you uncover markets with potentials.
- PREFENTIAL ACCESS TO THE BEST MARKETS
When it comes to analyzing the best markets and providing strategies, speed and agility during the approach can mean the difference between success and failure. Our methodology makes it possible to achieve your goals faster.
- PLACEMENT FOLLOW-UP
We stay with you after providing the market research results. We are available to provide any needed support and other value added services to ensure the business is thriving.
- WE KNOW THE MARKET
At Business Cardinal, we have professionals that are vast and knowledgeable in various Industries. This enables us to come up with efficient and cost effective methods, which subsequently contributes to the growth of their Organizations.
We always ensure we assess the best markets in the industry. This is done by carrying out formal assessment of such markets under serious considerations, working in alignment with the requirements of our clients.
- HANDS-ON SENIOR SERVICE
Our researchers are hands-on partners. We work directly and closely with all our clients in order to fully grasp their needs which will further ensure an effective and successful research
We combine these elements to deliver an effective, rigorous and comprehensive approach to all our social and market research, and to ensure we meet your needs precisely.
Unlike most social and market research service providers, we develop close, effective and long-term working partnerships with clients to ensure full knowledge and understanding of their requirement. Contact us for more enquiries on Social and Market Research Services on 08023200801, 08075765799, Email:email@example.com